Video content has been on the rise for a while now, and it’s not hard to see why. With the proliferation of smartphones and the availability of high-speed internet, it’s easier than ever for people to create and share videos online. And as a result, video content is starting to overtake image-based content on social media.

There are a few reasons why video content is becoming more popular. First and foremost, video is just more engaging than static images. It’s more immersive and allows people to better connect with the content they’re consuming. This is especially true when it comes to social media, where people are constantly scrolling through their feeds and looking for something that will catch their attention. A well-produced video is much more likely to do that than a simple image.

Another reason why video content is becoming more popular is that it’s more accessible. With the rise of platforms like TikTok and Instagram Reels, it’s easier than ever for people to create and share short videos online. These platforms make it easy for users to edit and share their videos, which has helped to drive the growth of video content on social media.

Finally, video content is just more efficient. People are much more likely to watch a video to the end than they are to read an entire article or look at a series of images. This means that brands and businesses can convey their message more effectively through video, which is why so many are starting to focus on creating video content for social media.

In conclusion, it’s clear that video content is on the rise and is likely to overtake image-based content on social media in the near future. With its engaging nature, accessibility, and efficiency, it’s no wonder that more and more people are turning to video as their preferred form of content on social media.

Speak to the DB Visuals team in Lincolnshire