In today’s digital age, video has become an essential tool for businesses looking to market their products and services. One area in which video is particularly effective is community outreach and social responsibility. By filming community outreach efforts and showcasing them through video, businesses can not only promote their good deeds but also improve their public image and reputation.
Community outreach can take many forms, from volunteering at local charities to sponsoring community events. By incorporating video into these efforts, businesses can bring attention to the good work they are doing and show their commitment to the community. For example, a company that provides videography services could film a local charity event they are sponsoring and create a short video to share on social media. This not only promotes the charity and the event but also demonstrates the company’s involvement in the community.
In addition to promoting community outreach, video can also be used to showcase a business’s products or services in a way that is engaging and relatable. For example, a business that specializes in videography services could create a video that highlights their work and demonstrates the value they bring to their clients. This can be an effective way to attract new customers and build trust with existing ones.
In conclusion, businesses that use video to showcase their community outreach and social responsibility efforts can not only improve their public image but also attract new customers and build trust with existing ones. It’s a win-win situation for any business, and it’s something that any business can do with the help of a videographer. Community outreach is an essential element of a company’s marketing strategy and it is an opportunity for businesses to showcase their social responsibility and their commitment to their communities.
Useful statistics
- According to a study by Cone Communications, 91% of consumers are more likely to trust and buy from a company that supports social and environmental causes.
- A study by Nielsen found that 66% of consumers are willing to pay more for products and services from companies that have a positive social and environmental impact.
- According to a survey by the Reputation Institute, companies that engage in corporate social responsibility (CSR) activities have a 57% higher likelihood of being viewed as reputable by the public.
- A study by the Boston College Center for Corporate Citizenship found that companies that engage in CSR activities have a higher financial performance than those that don’t.
Community PR & Marketing in Lincolnshire
Support your local community and put your good work on display. We can help you demonstrate your social impact and increase your chances of going viral by matching the quality of your work with the quality of your content. Whatever you need, we’re here to help. Give us a call on 01775 761512, contact us online or visit us at 14 Bear Lane, Pinchbeck, Spalding, Lincolnshire PE11 3XA.